Replace your loyalty platform without betting the business on a single migration night.
ArqLoyalty is a modern AI-governed loyalty engine that an operator can adopt without migration risk. It runs in shadow alongside the incumbent system, processes the same live transactions, and proves its numbers match penny-for-penny every day before being promoted to run live — one capability at a time, on the customer's timeline. Loyalty programs become configuration rather than custom code, and it runs on the operator's existing data lakehouse.
Built for: Fuel & convenience, hospitality, malls, and any loyalty operator
Typically owned by: VP of Loyalty and CMO for program strategy; CTO and CIO for platform decisions; VP of Finance and Director of Financial Reporting for reconciliation sign-off; VP of Operations for cut-over sequencing.
Loyalty platform modernization is one of the most deferred IT projects in retail and hospitality. Touching member balances, points liability, and daily financial reconciliation is high-stakes enough that teams would rather live with an aging system than risk a big-bang migration — so legacy platforms hold marketing budgets and member relationships hostage.
ArqLoyalty removes migration risk entirely. Because it runs in parallel and proves parity daily before anything goes live, the cut-over decision is validated by data, not faith. Operations continue uninterrupted. Finance has reconciliation it can trust. The team promotes capabilities one at a time rather than betting the business on a single launch night.
A reusable workflow spine, tuned to your data, systems, and controls — not a generic model wrapper.
Runs beside the incumbent platform on the same live transactions with zero impact on members or operations. Both systems process every transaction; results are compared daily.
Reconciles points, tiers, and balances against the existing system every day and surfaces any discrepancy before cut-over. Finance signs off on the numbers before anything goes live.
Promote one program, currency, or redemption type to live at a time, on your timeline. No single migration night. Each promotion is independently validated before the next begins.
Earn rules, tiers, currencies, and redemptions are configured through a rule engine, not custom-coded. New earn mechanics go live within hours of configuration, not development cycles.
Deploys on the data platform you already operate, keeping member and transaction data in your own environment. No data migration to a vendor cloud; data sovereignty preserved.
Fuel, hospitality, and mall programs each ship as a thin pack of currencies, adapters, and templates over the same engine. One platform serves multiple program types and brands.
Every agent action carries the trigger, the reasoning, the inputs, and the outcome in an encrypted, persistent audit trail. No black boxes.
A reconciliation agent runs nightly, comparing transaction-level outputs between the legacy system and ArqLoyalty, flagging discrepancies and producing a signed parity report for finance review. A program engine agent handles earn and burn logic, tier evaluation, and balance management.
A migration sequencing agent tracks the cut-over state and manages which capabilities are live versus in shadow, ensuring the transition state is always visible and auditable.
Accelerators move fastest when the first release is narrow, measurable, and connected to the people who own the work.
Migrate the existing program design into ArqLoyalty as configuration: earn rules, tiers, currencies, and redemption types.
Run in shadow on live transactions; prove penny-for-penny parity daily, with finance reviewing signed reconciliation reports.
Begin capability-by-capability cut-over on your timeline; each promotion independently validated before the next begins.
Extend to new currencies, redemption mechanics, or vertical programs; decommission the legacy platform once all capabilities are confirmed live.
Retire an aging or end-of-life loyalty platform with parity proven daily before each capability is promoted.
Consolidate multiple programs and currencies onto one shared core without a single high-stakes cut-over event.
Ship new earn mechanics, tiers, and offers as configuration in hours — flexibility the legacy platform could never provide.
Onboarding follows a repeatable migrate–prove-parity–cut-over playbook designed to eliminate the primary reason operators stay on aging platforms: fear of migration. It runs on the lakehouse you already operate.
A two-week analysis of your existing program structure, transaction volume, currency logic, and data model. Delivers a parity complexity estimate, a migration sequence recommendation, and a shadow-run deployment plan with resource and timeline estimates.
Book itArqLoyalty is an AI-governed loyalty platform modernization accelerator. It runs in shadow beside your incumbent loyalty system on the same live transactions, proves penny-for-penny parity every day, and cuts over one capability at a time — eliminating big-bang migration risk.
Both systems process every live transaction in parallel. A reconciliation agent compares points, tiers, and balances daily and produces a signed parity report for finance. Nothing goes live until parity is proven, and each capability is promoted independently on your timeline.
Loyalty operators in fuel and convenience, hospitality, and malls — and any operator on a legacy or end-of-life loyalty platform where finance requires trustworthy daily reconciliation before a migration step is approved.
No. ArqLoyalty deploys on the data lakehouse you already operate — Snowflake, Databricks, BigQuery, or Azure Synapse — so member and transaction data stays in your environment and data-sovereignty requirements are preserved.
