Where teams get stuck.
Replacing a loyalty platform means touching member balances, points liability, and daily financial reconciliation — so teams freeze on aging systems rather than risk a big-bang migration that could break the program.
Loyalty platform modernization
ArqLoyalty
Replace your loyalty platform without betting the business.
Overview
Built for fuel & convenience and the teams around them.
ArqLoyalty is a modern loyalty engine a retailer can adopt without migration risk. It runs in shadow alongside the incumbent system, processes the same transactions, and proves its numbers match penny-for-penny every day — then is promoted to run live on the customer's timeline, one capability at a time. It ships as a configurable accelerator rather than a bespoke build: your loyalty programs become configuration, it deploys on your existing lakehouse, and onboarding follows a repeatable migrate, prove-parity, cut-over playbook. Built from generic loyalty primitives, the same core serves fuel & convenience, hospitality, malls, and any loyalty operator — each vertical shipping as a thin pack of currencies, redemption types, event adapters, connectors, and starter templates on the shared engine.
Built for: Fuel & convenience, hospitality, malls, and any operator running a loyalty program
0Migration risk at cut-over
1:1Penny-for-penny parity proven daily
YourTimeline, one capability at a time
What changes with ArqLoyalty.
ArqLoyalty lets you adopt a modern engine without betting the business: it runs in shadow, proves penny-for-penny parity every day, and cuts over one capability at a time on your timeline.
Built for production
ArqLoyalty lets you adopt a modern engine without betting the business: it runs in shadow, proves penny-for-penny parity every day, and cuts over one capability at a time on your timeline.
Capabilities
What ArqLoyalty does.
A reusable workflow spine, tuned to your data, systems, and controls — not a generic model wrapper.
Shadow-mode parallel run
Runs beside your incumbent platform on the same live transactions, with zero impact on members or operations until you decide otherwise.
Penny-for-penny parity proof
Reconciles its points, tiers, and balances against the existing system every day and surfaces any discrepancy before cut-over.
Capability-by-capability cut-over
Promote one program, currency, or redemption type to live at a time — on your timeline — instead of a single high-risk migration.
Programs as configuration
Earn rules, tiers, currencies, and redemptions are configured, not custom-coded, so changes ship without a rebuild.
Runs on your lakehouse
Deploys on the data platform you already operate, keeping member and transaction data in your environment.
Vertical packs on a shared core
Fuel, hospitality, and mall programs each ship as a thin pack of currencies, adapters, connectors, and templates over the same engine.
How it rolls out
From fit check to first operating queue.
Accelerators move fastest when the first release is narrow, measurable, and connected to the people who own the work.
01
Migrate the existing program into ArqLoyalty as configuration.
02
Run in shadow on live transactions and prove penny-for-penny parity daily.
03
Cut over capability by capability on the customer's timeline.
04
Extend to new currencies, redemptions, or verticals from the shared core.
Use cases
Where it earns its place.
Replace an aging loyalty platform
Move off a legacy or end-of-life system without freezing the program or risking member balances.
Consolidate multiple programs
Bring fragmented programs and currencies onto one governed engine, proving parity for each before switching.
Launch a new vertical program
Stand up a fuel, hospitality, or mall program from a starter pack on the shared core.
Integrations
Wired into the stack you already run.
Built from generic loyalty primitives with a vertical-agnostic safe-cutover wedge, delivered through a repeatable migrate, prove-parity, cut-over playbook rather than a one-off build.
Lakehouse / data platformIncumbent loyalty systemPOS & transaction feedsPayment & fuel controllersCDP / customer dataEvent & connector adapters
Fit signals
When ArqLoyalty is worth a closer look.
- Loyalty runs on a legacy or end-of-life platform
- A big-bang migration is seen as too risky to attempt
- Multiple programs and currencies need to be consolidated
- Finance needs daily reconciliation it can trust before cut-over
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